Our GPS and Camera enabled Mobile solution vwBeatRoute gives a whole new dimension to how Sales Managers in FMCG and Consumer Durables sector handle secondary sales and marketing across Traditional and Modern Retail channels.
Traditionally a whole lot of mind share and effort has been going into ensuring that Sales Executives and Product Promoters are out there in the field interacting with end customers. Champions of Distribution Network have believed that it is the last mile of retail and the store itself where good part of the battle is won.
However for lack of better tools, Sales Target has been the only measure to drive a sales force. Targets are a often met even when sales reps do not visit the retailer. The truth is target themselves can can move up, if one ensured that product was displayed at the retail shop appropriately and if beyond taking orders from the retailer, our sales reps also focused on building meaningful relationships by visiting the retailers.
vwBeatRoute is a combination of webbased portal and a mobile application enabled with Camera, GPS and a user friendly interface that delivers effective Sales Force Automation (SFA) and end to end Secondary Sales Management.
With wvBeatRoute, managers can strategize and plan coverage of all territories, create beat or journey plans with pre-defined task list to handle Order Taking, Visual Merchandising, Reporting Stockouts and Ground Feedback, Planogram Compliance Check and In-store Maintenance. Sales reps carrying a smart phone not only increase their efficiency dramatically, they become true ears and eyes at the level of retail store. It will be impractical to cover all the features and benefits in this blog, but in nut shell this solution changes the very paradigm of how feet-on-street has contributed across sales and marketing teams.
With cloud based, pay-as-you-go model vwBeatRoute offers immediate break-even and disproportionate returns to our customers in FMCG and Consumer Durable segment.