We might think both words; biscuit and cookie are the same. Americans definitely think that way more than anyone else. Do a bit of research and one will find the subtle differences. My topic here is not to discuss the history of these words in Britain and America, but it helps me make a point – when we took our Agro and Food FMCG experience to a biscuit manufacturer in India, we still discovered the subtle differences in the way it worked for this customer. Advantage of having known the Food FMCG helped us get into those idiosyncrasies though.
When we combine our recent SAP implementation experience at United Biscuits; owners of McVities brand world over, with our past experiences in Food FMCG Industry, a few things emerge as lessons learnt. If one wants to deliver maximum bang from the buck being put into an SAP implementation keep in mind following –
It’s important to understand where the competitive advantage for the customers lies and focus on that part of the SAP Enablement. Asking the question whether you sell through wholesale driven approach or through retail coverage approach is crucial.
Templatized solution for industry specific scenarios channels your mind share on understanding customer specific challenges and opportunities. Else one remains on a wild goose chase to simply achieve operational integration.
Focus on minimizing the breadth and maximizing the depth of the solution facilitates highest return on investment. Customers who could accept simplification in the transaction system and went for analytics and mobility in specific areas benefited the most.