Vital Insights…

Category: Consumer Goods (CPG)

03

Jan
SAPforCPG (3)

Margin pressure We have hardly seen the true potential of consumer packaged goods (CPG) industry in India. More so in the processed foods segment, which will grow many folds in coming years. CPG, however is a competitive industry. Margin pressure is reality. Difference between thriving or being a laggard is execution smarts. An October 2015... Read More

13

Jun
Biscuit or cookie

We might think both words; biscuit and cookie are the same. Americans definitely think that way more than anyone else. Do a bit of research and one will find the subtle differences. My topic here is not to discuss the history of these words in Britain and America, but it helps me make a point... Read More

27

Oct
visual-merchandising-620x330

Our GPS and Camera enabled Mobile solution vwBeatRoute gives a whole new dimension to how Sales Managers in FMCG and Consumer Durables sector handle secondary sales and marketing across Traditional and Modern Retail channels. Traditionally a whole lot of mind share and effort has been going into ensuring that Sales Executives and Product Promoters are out there... Read More